Campaign rules allow you to setup different destination and offer paths depending on the visitor conditions.
Assigning Rules to the Campaign
Rules must first be created in the Rule Book module, Rules are part of the campaign components that can be used in many campaigns and you can even run reports on your rules in use to measure their performance.
- (A) Rule Assignment - In the Campaign Path Manager you can click on the Rule Assignment menu to select from the list of active rules to assign.
(B) Rule Destination Route - When a rule is added to the campaign a new Route is added. Visitors that match the rule conditions will be taken to this destination. The rules destinations can be rotated and paused similar to the default routes.
(C) Rule Assigned Routes - Rule destinations can also be pointed to different offer paths. In the Offer Path you can control the assigned route of the rule.